PPC advertising continues to be one of the most effective ways to get to the top of the search engines in little to no time. We setup and manage these sponsored ad campaigns for Google, Yahoo, and Bing, helping you maximize your online presence while always keeping ROI in mind. Call 1-866-572-3434 or email us today to learn more.
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The
concept of ppc advertising is fairly simple. When
people search for something on Google, Yahoo, Bing, or
one of their partner search engines, ads show up at the
top of the page and down the sidebar. These ads are put
up by advertisers who pay each time they are clicked,
and thus, you have ppc advertising. The PPC pie
chart below helps identify estimates involving
what goes into running a successful PPC
campaign.
Above all else, the product or service you are offering must have some sort of value. If you are trying to sell the pet rock for $1,000,000 you are probably not going to be happy with the results. Therefore, first and foremost, the product or service you are offering and the price which you are offering it for will have a huge impact in determining the campaign's success.
The more accurate your ads are as compared to the material that is actually on the website, the better. The better the ad matches what was searched for, the better. Great ad relevance will help improve your CTR% (click through rate).
It will also help you get the highest possible placement for the lowest possible cost.
Choosing the right key phrases that people will seek out is obviously very important. You need to make sure you think like your customers and choose phrases that best match what you are offering. You also need to understand when it is best to use broad, phrase, or exact match terms, as this can often dictate the amount of traffic you get.
Once someone clicks through to your website, the quality of the website itself will have major implications on how well the ad converts. If the website is poor looking or if the ad directs the visitor to a page that isn't all that directly relevant with the primary call to action, your campaign is likely doomed. The better the design is, and the more direct the page is as it relates to the ad which was clicked on, the better.
Making ongoing tweaks to the campaign such as changing bids, adjusting the time and geographical constraints on your ads, and so on, all will contribute to how successful the campaign can be. Once it is up and running it is all about maximizing the efficiency of the campaign. This, in many retail cases, is the make or break point in determining ROI.
There are many avenues you can take when it comes to pay per click advertising. Some businesses manage it on their own. Other organizations rely on freelancers or PPC companies such as ourselves to manage their campaigns. So with there being so many options, why choose DreamCo Design?
Often times, a PPC campaign is best served by having ads click through to very specific pages. The quality of the website and how well it matches the ad can have huge implications on the success that a PPC campaign will have.
Working with DreamCo Design allows you to leverage the fact that we are a professional web design company, and thus, we are more than capable of designing and developing the perfect landing pages for your campaign.
Our company also manages search engine optimization campaigns, social media campaigns, print marketing, and more. Often times pay per click campaigns are just one piece of a more comprehensive marketing plan. Having our team be able to offer you other services as well allows you to save time and money.
Most businesses that handle PPC advertising take a set % of your monthly pay per click budget. This ranges anywhere from 10% to 30% typically. Rather than charging you this way, we simply have a flat rate fee for your account set up as well as the campaigns management. We also offer all of our management plans on a month to month basis, without contract. We are confident you will find return on investment on your campaign by working with us and therefore, have no concern with locking you in on a contract.
Should your campaign grow and require more involved levels of management and upkeep, we will price it out accordingly.
Our pay per click solutions are always crafted with return on investment in mind. Want to speak to one of our marketing consultants so we can put together a plan made just for you? Call 1-866-572-3434 or email us today to learn more. Thank you for considering DreamCo Design.
Did you know that ppc advertising is what makes up the lion's share of Google's profit? Yep. Those ads are the primary reason Google is such a successful company. PPC click fees also used to range from about 10 cents a click to no more than a dollar. In today's day and age, most terms are a few bucks or more!