All businesses get them. The crazy people. The kooks, the unfair, and the strange. A handful of Fortune 1000 companies actual factor in an overall percentage of typically around 3% to account for individuals they cannot service and satisfy.

I guess this is a way for them to justify their great customer service but cast blame on the client roughly 3% of the time

Customers are people. You are a customer. I am a customer. Everyone is a customer in some part of our society (other than hermits living in abandoned gold houses in northern Alaska.) The bottom line is the population that walks the streets is the people that make up our economy.

Sometimes you walk down the road, or drive your car, and you look out your window or glance to your side and think to yourself “look at that guy, he must be crazy” or “stupid” and so on. Well, though we should not cast judgment, sometimes those thoughts pose as true. Guess what, those people that are part of society are also customers.

It is unfortunate, but there are a lot of immoral and unfair individuals in this world, and businesses are literally starting to “account” for them.

When you deal with a product that is not tangible, such as a website, it becomes even more difficult. Dreamco Design has been smart and lucky enough to develop internal solutions that strive for quality and great customer service. Unfortunately, not all web design companies have had the same type of success.

A lot of web design firms are 1 person operations and when you pair a “% customer” with a poor plan, disaster is eminent and it can become a snow ball effect..

Businesses need to learn to account for certain individuals because everyone is different, and different can at times be unfair. This is why it is at times important to have the “book” to slap down (terms and conditions). Though it would be great if society as a whole was trustworthy, it’s not. This is why you need to sign receipts and so on.

Can you imagine just going off of someone’s moral word and trust, “yea I will take care of it.” Though many might hold their word with high regard and treat the business the way they would want to be treated, others hit the floor running. I can only imagine what this must be like in the healthcare industry.

The bottom line is anything service related means society related. Businesses are leaning more and more to set a curve to account for the “bad” society. Hopefully our company will just continue doing its thing.

Categories: Web Design - Service