These days, the biggest worry on everyone’s mind is the economy. Questions like:

- Will I lose my job?
- Where is my bailout?
- Can I get a loan?

Is common play at the dinner table. With every great fall though, comes a great rise. This time however, it seems as if banks and world leaders are trying to do anything they can from preventing the recession from getting worse by throwing money at the problem. Unfortunately though, that solution in itself might make a normal flux an epic nightmare and a punishment for our children.

So what industries are on the rise? Where is the investing taking place? What will be the business model that leads the next generation into a flourishing economy? Green technologies? Sure. E-commerce? Absolutely!

Hot looking online stores with more bells and whistles than ever before keep popping up each day (many thanks to DreamCo Design and of course, other great developers) and more and more cash seems to be getting dumped on the net. It makes sense though. Why spend $4.00 in gas to drive to your local Best Buy and get tempted to make a fast food stop on the way only to see overpriced merchandise (generally speaking) when you can find the same equipment online for hundreds of dollars less.

Sure. The argument of getting up off your “A##” once in a while makes sense but I rather spend my time at a park or something. Plus, saving money these days is important. Even in an age where we seem to be encouraging people to be irresponsible, being frugal still makes smart sense.

A website these days is like a store-front from the 1950s. People would walk by a place like Macy’s and give their “oohs and aaaahs” just by looking in the window, which in turn tempted them to step on in. The same still applies, just in a more modern fashion. The better your site looks, the more tempted the buyer is going to be to stick around and select that specific website as a trustworthy and reliable source.

In the 70’s, 80s’, and 90’s, mail order catalogs and flyers were big. Today, Google, Yahoo, & MSN service the world as the 3 largest “e-providers” of marketing, displaying at the push of a button anything you are looking for.

Out with the old, and in with the new… SEO.
So what does this all mean? E-commerce is alive and well. Now, more than ever is the time to invest in either:

A) Taking your business online

or

B) Developing a new internet based business.

Think of it like investing in real estate in Florida during the 1950’s. Sure, we missed the “oil rush” which would have taken place 50 years before that elsewhere (the dot com bubble @ the millennia turn) but man, the going is still good.

Sure, some internet based stores (especially those offering completely disposable cash type products) have seen some cuts, but all that means is they have to push harder for market share. In the end though, e-commerce does seem to be recession proof. At least for this recession that is.