As you already know, designing a website is a fairly intimate process for many. Though thousands of websites are just slapped online everyday, many new websites that are fighting for true results are also in development. So what makes a good website a great website? Well first off, lets make it clear that we are covering all industies here, and the term “great website” means a successful, good looking one, that accomplishes the goal wanted for that specific industry.
 We have written past articles discussing the importance of the website owner standing behind their ideas and business and helping out with the concept of the website, but this goes to the next level. After all, the post was “good web designer VS great web designer” and that is what we are looking at when you compare a “website” with a “great website”.
Web Design is a confusing industry for the consumer. The person shopping for a website may hear a price range anywhere from a couple hundred dollars to tens of thousands when being quoted for the exact same thing. Sometimes companies just try to take advantage of the people that don’t know the industry. Dreamco Design thinks this is immoral and childish behavior that can be compared to some in the auto-mechanic industry.
Others that are charging so little might be just trying to grab your money and run, or they might not have the ability to complete the task they are taking on. As you can see, pricing alone can often times confuse the consumer, nevermind all of the “web jargin” people may use when discussing the options with the individual seeking a site. So what exactly makes a good designer a great designer?
A good or normal web designer will do just that. They will take your money in exchange for just building your webiste. Often times they will just design something for you without really establishing the goal of the site or perhaps just use a strait forward template. The end look is a website for you, with your name and info on it. It may look somewhat professional, and it may be there on the internet, but deep down inside the owner of that site knows it could be more appealing to his or her audience.
A great web designer takes on a much more intimate process with the client. They will take the time to sit down with you and discuss over the phone, through emails, or in person, exactly what you are looking for. They will review and research your competition and get some in depth information from you on the type of style you are thinking about going with and they will also identify the goal of the site.
To Dreamco Design, this is the most important and core element when designing a website. It is a simple question… “What is the goal of the website?” What do you want it to do? Do you want to portray who you are, what you do, and just give yourself or corporate image? Or do you want to dominate a specific audience and sell your products and services online? There is a big difference. Having a talented web design team on your side can be the difference between just a “good, hey it is out there on the internet” website or a “great, wow, this is working out awesome” website.
Our company not only considers ourselves to be in the “great” category, but the feedback we get leads us to believe we are pioneering it. We build successful websites and don’t break the customers wallet doing so. We aren’t saying we are the only ones that take on this approach, as there are dozens of talented professionals out there, but we certainly strive to be the best which puts us in that high category. Below you will see a list of bullet points that outline a “great web design” process.
 *Build A Relationship
(Building a relationship is a very important part of the process because the customer is no longer just the customer, and the web designer is no longer just the web designer. You can establish a sense of trust and what type of benefits you are trying to exchange with one another. Though to some this may come across as being odd, we don’t believe so. We think it is important to really understand the motivation and mentality of our customer and help them out with their idea like they are one of our friends.
We can build this type of relationship with the client by having in depth conversations on the phone, through email, and by looking at the details of the project by going above and beyond what is expected.)
*Identify the Project
(Figuring out and developing exactly what the customer is looking for is something that is often overlooked by a typical web designer. Sure they might get the overall concept down, but did they truely deliver the wants and needs of the client? Our company has established a unique system of providing a scope of work to our customers which allows them to see the exact structure and layout we have agreed on and also gives them an opportunity to turn over content.
The cookie cutter style, typical page names and layout is what most web developers deliver and though the basic point might get across, it wont truely be delivered to the person viewing the website. Once again, this is  a key difference between a good web designer and a great one.)
*Develop & Display
(A lot of thought, time, and effort goes into each one of of the websites we design. Whether they are 2 or 3 page sites, or full blown shopping cart dynamic websites we invest our efforts into each one. A great web designer will establish an overall theme, look, or appeal, either by starting from a general template that is very professional, or by showing the customer a mock-up. A good web designer will just discuss some basic ideas, and then go right to work without the client having a clear visual understanding.
While we develop the website, we give the client the opportunity to view it at a specific time. How and when we do this is a trade secret but it will allow the customer to provide us any revisions they have but at the same time we know everything originally asked for works, and is designed correctly. A normal or good web designer does not take a systematic approach towards revisions and it is done on a per situation basis.)
*Launch the Website
(This is where most good web designers believe the conclusion of the web design process takes place but it certainly is not in the eyes of a great web developer. Though releasing the website live on the internet is an important step, the battle to the top isn’t over yet. Once we launch the website, we release the competition, identify the strengths and weaknesses of the site we developed for the industry, and optimize the heck out of it so over time its natural search engine ranking will climb.
Aside from just strong SEO work, we will indentify if there is a need for any other type of marketing campaign for the website we just developed. Often times there is no need, and other times, there is a strong need for further marketing, and everything is handled on a case to case basis.)
*Continued follow up
(Just like a book begins with an introduction and then ends with a conclusion based on the thesis of the intro of the book, the same goes for the relationship process in a website. Our clients remember our company name, the individual names, and so on, and there is good reason for this. We continue to follow up with our client’s, not to sell them more things, but to see how everything is going and to make sure any assistance they need we are there for.
This continues to establish the relationship fundementals needed to progress as stated in the start of this article. We hope by reading this article on web design you have identified some length between speaking with a good web designer compared to a great one. And as always, if you ever need any help, the Dreamco Design team is standing by!
Categories: Web Design - Clients
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